Teenage Mutant Ninja Turtles - Mutant Mayhem
Target x Nickelodeon Global Retail
To promote the premiere and launch of Teenage Mutant Ninja Turtles - Mutant Mayhem Movie and Toy Line-up, I partnered with Nickelodeon and Target Global Retail to create an interactive pop-up retail experience on the Paramount Pictures Lot.
Over the course of 4 weeks, I acted as Creative Director and Experiential Designer for the event - designing, planning, and overseeing the production and fabrication of the overall design and interactive experiences within the pop-up.
Creative Fields: Creative Direction, Experiential Design, Pop-Up Retail, World Building
Tools: Concept Ideation & Development, Rhino, V-ray, Photoshop