Boeing 777 Dreamliner - Experience Design
In 2013, Boeing Teague and Art Center College of Design collaborated in a sponsored project for the interior experience design of the new 777 Dreamliner. Our goal was to improve the flying experience by creating a "Super Sensorial" plane that leverages the collective consciousness.
For some, the flying experience can be full of anxiety and fear due the physiological and psychological stresses of high altitude. Our design strategy targets the senses to create comfort for our passengers by creating spatial awareness, social awareness, and privacy.
Ultimately, by comforting the senses through a multisensorial experience, we create stronger memories that are linked to a positive and memorable brand experience.